Is Earned Media Really More Credible than Advertising? Yes—with Some Caveats.
The following is excerpted from by Julie O'Neil’s, Marianne Eisenmann’s and Maggie Holman’s excellent 7/15/19 blog post: Is Earned Media...
Better to Master a Few Marketing Tools
Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other person trying to...
5 Signs that Your Tech Company Needs to Do Something about Marketing
More wisdom from my HBR marketing mentor-5 signs that your organization’s marketing needs some work: Declining sales. No need to...
