Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours composing a truly informative email for clients and prospects, but it’s a waste of time if no one reads it. The good news is that you have many more characters in the subject line than you’re using—about 85. The average email subject is only 45 characters. What a waste! As long as you put the most important information at the beginning, use

To develop a successful organization---there’s nothing more important than creating a foundation of excellence. This means knowing what you do better than anyone else and then bringing relevant products and services to a market that appreciates those unique capabilities. Paul Leinwand and Cesare Mainardi wrote the seminal work on this topic; a book called, The Essential Advantage. Although I don’t follow and/or agree with everything, it is an excellent book. And actually the