First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs, I’ve learned that B2B2C is not a B2B—it’s a B2C as far as marketing goes. This means if the business sells to other businesses that sell almost exclusively to consumers, it needs to be treated as a B2C for marketing (and other) purposes. An example would be a business that is selling point-of-sale systems to retailers (who are then selling

The following is a condensed version of Tom Serani’s excellent article on leveraging the full power of your partner network for marketing—benefits all around for you, your partners and your customers. One of the easiest ways to scale your business—and earn more revenue with less effort —is to work with your existing channel partners. The benefits of partner marketing include: Broader reach and wider networks Building brand trust and credibility through a trusted and well-know