Why Even Small Businesses Need Marketing Consultants
You run a small business. Smart PR Communications is a small business too—so we get it. You are very careful with resources. And, add to...
Why Small Businesses Should Focus on LinkedIn for Marketing
First of all, it’s one of the top four tools we use for our own small business marketing clients and, in many ways, it is the most...
Marketing for Small Businesses and Behavioral Economics
Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants...
Marketing Advice for Small Businesses: Should you go all in on AI?
AI is evolving at a rapid pace—so any advice will probably be outdated by tomorrow. Better to take a hard look at AI itself in terms of...
Small B2Bs Should Master a Few Marketing Tools
Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other small B2B trying...
The #1 Impediment to Getting Your Business off the Ground
The issue every small business faces is this: How to get Google's attention. in order to drive website traffic and ultimately sales...
A Better Way to Choose Key Terms: Ask Sales Reps
Marketers for all businesses, especially those for very small businesses without a lot of resources, often use automated tools to choose...
Best Way to Follow up on Email: Marketing for Small Businesses
In most cases, for B2Bs, the number of email click thrus compared to the number of sends is relatively small--generally 3-5%, 8-10% for a...
Weekly Marketing Meetings: Essential for Small Businesses
Regular (preferably weekly)marketing meetings are one of the keys to marketing success. This is especially true for very small businesses...
Blog Post Marketing for Small Businesses
So, blog posts are one of the components of our Core Marketing Solution for Very Small Businesses. They are the most efficient way to...
