Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants and Can’t Tell You”. I’ve written on the behavioral economics insights in the podcast and book as they apply to technology companies before, here is a twist on how they apply to even very small businesses. · Do your homework—ask your current customers what information they ultimately needed to make a decision. What pushed them over t

The issue every small business faces is this: How to get Google's attention. in order to drive website traffic and ultimately sales (nearly all very small businesses need a hand up from Google). There is so much advice and 95% of it is either flat out wrong or impractical. The #1 impediment to getting your business off the ground is website traffic. The #1 impediment to increasing your website traffic is your site's Domain/Site Authority rank. The degree of your website

Marketers for all businesses, especially those for very small businesses without a lot of resources, often use automated tools to choose somewhat relevant terms that get the most traffic. The thing is, you want to choose terms that drive sales, not just traffic. There is a lot of info out there about choosing key terms for metatags and content and there are a lot of good tools to help you do that. The most important thing to keep in mind, though, is how your pote