Melina Palmer, longtime host of “The Brainy Business” podcast, has a new book out called “What Your Customer Wants and Can’t Tell You”. The book, like the podcast, reveals some very useful insights regarding subconscious consumer behavior. Many, if not most, of these insights apply to technology companies that sell to other businesses. As a marketer focused on the technology industry, here are some takeaways that I found useful: · Determine what information buyers nee