The fortunes of a company and its marketing consultant are inextricably linked. This means a good marketing consultant must have the confidence and courage to deliver bad news when necessary. This consultant will tell you when: You Don’t Have a Brand: Most businesses with a weak brand recognize it, but just don’t know what to do about it. If the story isn’t compelling and different, the consultant needs to say so. The consultant brings valuable objectivity and experience to t

MYTH 1: Hiring a marketing consultant is a waste of money for most startups. An experienced marketing consultant will generate interest throughout a network of channels. However, you need to make sure that you can onboard and convert whoever finds your product or service. The issue with marketing is that: when your product is not ready or you don’t have your onboarding straight, you’re going to lose prospective customers. MYTH 2: Marketing is not rocket science. It’s not hard