Here are some really insightful research-based B2B marketing stats from an excellent Growth Strategies 101 article by Emmanuel Soroba Cold calling has a success rate of only 2.5%. (Source) 77% of B2B buyers won’t talk to a salesperson until they have done their own research. (Source) About 20-40% of webinar attendees end up becoming leads. (Source) Lead nurturing can help generate up to 50% more leads at a 33% lower cost. (Source) 66% of people say that email nurturing was th