The following is a condensed version of Tom Serani’s excellent article on leveraging the full power of your partner network for marketing—benefits all around for you, your partners and your customers. One of the easiest ways to scale your business—and earn more revenue with less effort —is to work with your existing channel partners. The benefits of partner marketing include: Broader reach and wider networks Building brand trust and credibility through a trusted and

Not all B2B Buyers’ Surveys are created equal, but this one by Demand Gen/Demand Base on how buyers use your website is excellent. The bottom line is that ranking in search results is critical. Here are a couple of takeaways: The Top 3 things buyers are hoping your website will provide: · Easy access to relevant content that speaks directly to their company (No. 1 for primary decision makers and internal influencers, No. 2 for researchers); · Easy access to pricing and compet