Not all B2B Buyers’ Surveys are created equal, but this one by Demand Gen/Demand Base on how buyers use your website is excellent. The bottom line is that ranking in search results is critical. Here are a couple of takeaways: The Top 3 things buyers are hoping your website will provide: · Easy access to relevant content that speaks directly to their company (No. 1 for primary decision makers and internal influencers, No. 2 for researchers); · Easy access to pricing and compet