Overcoming Confirmation Bias in Sales and Marketing
Confirmation bias is one of the most persistent obstacles in sales and marketing. It’s the brain’s shortcut for making sense of a noisy world—favoring information that confirms what we already believe and ignoring anything that challenges it. Convenient? Yes. Accurate? Not always. As the volume of information continues to explode, confirmation bias only grows stronger. For well-established brands, this can be both a blessing and a curse. On the upside, positive pe
Two New and Surprising Ways to Use ChatGPT
AI tools like ChatGPT have evolved far beyond generating generic text. Two emerging applications stand out: using ChatGPT to replicate...
Working with ChatGPT: Create Something Better than Either of You Could Create Alone
Chat works best as a collaborator when you stay engaged in the process instead of handing everything off. As we all know, defining the...
Think of ChatGPT More Like a Human and Less Like a Computer
Most people that have been working with ChatGPT and similar platforms for a while, have come to the realization that it excels at...
Basic Principles for Working with AI Platforms
Ethan Mollick, a professor of management at Wharton, authored an excellent book for anyone that wants to take advantage of everything AI...
How to Revive a Dead Project
Before you start planning any new projects, revisit last year's duds. A project that appears to be dead may be a prime candidate for...
