It’s important to get periodic feedback from clients on what you are doing well, what you need to work on, and what the next performance goal should be. A five-minute conversation once a month should suffice. For most people, the very thought of this is terrorizing, but as with all analytics, the terror diminishes with frequency. Getting Past Fear of Feedback One of the biggest obstacles to excellence is fear of feedback. We’re afraid to know the truth for many reasons – ofte

AI generated content will almost surely be a gamechanger, but that may not happen for a year or more. Right now, Microsoft (ChatGPT) and Google (Bard) are vying for dominance. While Google is very close to launching Bard, Open AI’s ChatGPT has been widely used in some circles (students) for almost 2 years. It was only after the alliance with and backing by Microsoft that ChatGPT suddenly became mainstream. We don’t know what Google Bard or MS ChatGPT will do with advertising

The rise of AI content generation is an excellent reminder to be selective about which marketing tools you want to leverage. Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other person trying to keep up with the flood of new marketing options it should come as a relief to know that your greatest success is going to come through mastering 2-4 tools, rather than trying to keep up with the 20+ that you think yo