Is your company well branded? Go through the following list to find out. My brand aligns with my short and long-term business goals. I’ve performed thorough research to test the effectiveness of my brand. My brand communicates and delivers on a clear promise My brand is distinctive within its segment. My brand message is consistent across all venues My brand’s graphic identity is included in everything that originates i

To develop a successful organization---there’s nothing more important than creating a foundation of excellence. This means knowing what you do better than anyone else and then bringing relevant products and services to a market that appreciates those unique capabilities. Paul Leinwand and Cesare Mainardi wrote the seminal work on this topic; a book called, The Essential Advantage. Although I don’t follow and/or agree with everything, it is an excellent book. And actually th