LinkedIn Posts for B2Bs that Engage Readers
A recent LinkedIn study of 39,465 business posts revealed the following: · The average engagement rate per post on LinkedIn is 0.35%. · On average, 49% of posts for any single business on LinkedIn include images, 38% include articles and 12% include videos. · Visually oriented content increases the median number of likes. · Small and large companies get higher engagement values (likes and comments) by using more images; medium-sized companies get higher engagement values thro
SEO Statistics You Need to Know
The following is from an excellent article on 2021 SEO statistics by Chintan Zalani at Elite Content Marketer. The full article and an infographic are available here: https://elitecontentmarketer.com/seo-stats / Stats About Google 1. Google owned 91.38% of the global search engine market share as of December 2020. It has hovered around 90% for a decade now. 2. Google relies on a series of algorithms with numerous factors in its ranking systems. On its “How Search Algorithms W
How to Give Advice and How Not to Give Advice
It may seem like someone is asking for advice—and they may think they want advice—but in reality all they want to do is vent or dump their problem off on you. So you need to assess if the person is actually asking for advice before opening your mouth. 1. Has this person told you what the problem is and why it is important? 2. Have they presented a few possible solutions—given you an indication that they have done some research and aren’t planning to hand the problem over to y
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