Brand-Building Checklist for Technology Companies

Is your company well branded?  Go through the following list to find out.

•          My brand aligns with my short and long-term business goals.

•          I’ve performed thorough research to test the effectiveness of my brand.

•          My brand communicates and delivers on a clear promise

•          My brand is distinctive within its segment.

•          My brand message is consistent across all venues

•          My brand’s graphic identity is included in everything that originates in and leaves my company.

•          My brand is apparent in my company’s physical environment.

•          My brand is built into all employee training and recruitment programs.

•          I have a set of graphic standards for my brand

•          My brand’s graphic identity stands out from the competition

•          I review my top three competitors’ brands at least once a year.

•          My tagline reflects my brand and is current and effective

•          One of my Web addresses reflects my brand name or message.

B2B brand building is especially important to sales. Clients get their first sense of the organization during the first sales call and later in the proposal. By selling the brand, you create a self-perpetuating cycle. The brand will help make the sale and each sale will reinforce the brand.

For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email jeanna@smartprcommunications.com. Find out more about Marketing Services for Technology Companies.