It’s important to note that one of the primary objectives of online media release distribution is not getting into print publications and being mentioned on media websites—although that may happen. Digitally distributed media releases are generally not news. It’s just a fact that no matter how much you spend to distribute a single release—whether it’s $10 or $1,300, it won’t get picked up for print or website publication if it is not news. The rare release that would be consi

The goal for B2B writing is to make it on-the-spot reading wherever possible—you want to avoid the stack. You do that by creating a visual impression that the material is well organized and to the point and then you deliver on that by making the copy easy to understand and informative. Following are 10 ways to help you do that. 1. Be Concise: You are writing for upper level executives that don’t have much time. Your communication, then, needs to be to the point and clear. The