The following is from an excellent Growth Strategies 101 article called: The Most Effective Digital Marketing Strategies for B2B Businesses. 1. Set up Retargeting Ads With retargeting, ads are shown to people who previously interacted with a website. Advertisers often spend aggressively on retargeting because they understand that a person who visits their platform is most likely a lead. Once they leave your site, it’s unlikely that they will ever return, regardless of how int

Melina Palmer, longtime host of “The Brainy Business” podcast, has a new book out called “What Your Customer Wants and Can’t Tell You”. The book, like the podcast, reveals some very useful insights regarding subconscious consumer behavior. Many, if not most, of these insights apply to technology companies that sell to other businesses. As a marketer focused on the technology industry, here are some takeaways that I found useful: · Determine what information buyers nee

One of the most important considerations for choosing key terms is knowing the search patterns of the audience you are trying to reach. For example, if you have an ecommerce site, you are looking for buyers—which generally means a key term with a very specific product/service description—including the model number. On the other hand, if you are selling expensive or complex products, you are targeting shoppers and that is an entirely different keyword strategy. Below are some