Wendy Covey at Trew Marketing wrote an excellent article that identifies 6 marketing areas that you probably need to update Following a condensed version. 1. You use the world “blast” to describe how you communicate Technical buyers are very wary of marketing and sales inherently. If you overwhelm them with irrelevant, self-promoting content they are much more likely to unsubscribe or at the very least ignore future communications from you. Instead move from blasts to targete

Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. Direct traffic categorizes visits that do not come from a referring URL. Traditionally, direct traffic has been defined as visitors manually entering the URL of the website or clicking on a bookmarked link. Today, however, the story behind direct traffic is a bit more complex, and the number of visits from dir