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Search Engine Optimization—Questions You Should Be Asking Potential Providers

Search engine optimization, done correctly is more art than science. And like all creative endeavors, there is a range of talent.  For example, a lot of people call themselves writers or artists or dancers, but that label alone doesn’t indicate the level of expertise.

            Engaging with an SEO professional is also a commitment.  Once everything is set up by the first provider, a new provider would essentially have to start all over—costing you money and more importantly time. In order to avoid that, here are a few questions to ask a potential provider that will give you a good indication of their level of expertise and the results you should expect.


  1. What exactly do you mean by “search engine optimization” (you want to be sure you are on the same page from the start)?

  2. How long have you been performing SEO for clients?

  3. What is your basic strategy?

  4. Could you send me URLs to a few client websites?

  5. Is this going go involve Google Ads (and an extra fee)?

  6. Do you have Google Ad expertise (in case you decide to add that later)?

  7. Will you be using an analytics platform, if so, which one?

  8. How often will you generate analytics reports (so that we are always clear on progress)?

  9. Are you able to provide original content (i.e. blog posts) that can be search optimized?

  10. If not, exactly what will you be search optimizing?

  11. How will you select key terms and phrases?

  12. Do you offer a tiered fee system—so that after the major upfront work is done, we can continue your services with a reduced maintenance fee?


            Of course, you will have many other questions, but the above list will cover essential information you will need to decide on a provider. For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email Find out more about Marketing Services for Technology Companies.


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