The following is from a legacy Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the Value of SEO. Here is what caught my eye: · 4 out of 5 marketing influencers (81%) say their SEO strategy is successful. · SEO is 85% more likely to drive website traffic than PPC (pay per click) advertising. · SEO is not easy. Ranking high in search results, generating traffic, and determining ROI are major barriers. · 50% say that driving traffic to the website is th

There are some pretty clear signs that an organization needs to either expand or revamp (or start) marketing efforts. Declining sales. No need to elaborate here. Sales are flat and your company needs a growth strategy. Sometimes that means you need to add to your marketing team. Sometimes it means your marketing team needs to work more closely with sales. No organization can really grow without support from marketing. Why? Because effective marketing proje