The difference between common search terms and long-tail search terms is the number of words in the term. Long-tail terms are usually composed of 3 or more words. Common search terms account for 30% of all search traffic, while long-tail accounts for 70%. Following are a couple of examples: · Common: HPC Computers · Long-Tail: HPC Computers for Research Institutions · Common: Intel Processors · Long-Tail: Fastest Intel Processors Looking at these ex

Much of the following is from an excellent Trust Radius article. TrustRadius, a research and review platform dedicated to technology buyers, recently released their 2022 B2B Buying Disconnect report—a survey of 2,185 respondents that shows year-over-year trends in business technology buying and selling. Here are a few highlights of the 2022 report: · Virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. · Since 2021, v

To develop a successful organization---there’s nothing more important than creating a foundation of excellence. This means knowing what you do better than anyone else and then bringing relevant products and services to a market that appreciates those unique capabilities. Paul Leinwand and Cesare Mainardi wrote the seminal work on this topic; a book called, The Essential Advantage. Although I don’t follow and/or agree with everything, it is an excellent book. And actually the