How to Get Leads from Emails-Advice for B2Bs
None of the following advice applies to B2Cs: Emails are an excellent source of leads, but the data needs to be mined correctly. Most...
The Power of Case Studies, Part 4 of 4: Writing
Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say....
The Power of Case Studies, Part 3 of 4: Researching
Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons,...
