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How to Get Leads from Emails-Advice for B2Bs

How to Get Leads from Emails-Advice for B2Bs

None of the following advice applies to B2Cs: Emails are an excellent source of leads, but the data needs to be mined correctly. Most marketers only look at click thrus—the people that clicked on a link in the email. While this is an indication of interest, it’s not the only one. Experience has shown me that the best email leads require a little digging. Instead of just looking at the click thru rate, look at multiple opens. Not all CRM platforms will generate that data. I

The Power of Case Studies, Part 4 of 4: Writing

The Power of Case Studies, Part 4 of 4: Writing

Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say. Using the subheads suggested above, include the following information: About the Client [if !supportLists]· [endif]What business is the company in? [if !supportLists]· [endif]Specifically, what does it produce? [if !supportLists]· [endif]How is it structured? [if !supportLists]· [endif]Where is it located? [if !supportLists]

The Power of Case Studies, Part 3 of 4: Researching

The Power of Case Studies, Part 3 of 4: Researching

Many companies rely on salespeople to contact and interview clients for case studies. This almost never works for a number of reasons, which include: [if !supportLists]· [endif]Salespeople resent the extra responsibility [if !supportLists]· [endif]Salespeople worry about jeopardizing their relationships with clients [if !supportLists]· [endif]Most salespeople are uncomfortable interviewing clients [if !supportLists]· [endif]Most salespeople don’t enjoy wri

Featured Posts

What’s the best way to rank in organic search for high ticket items?

What’s the best way to rank in organic search for high ticket items?

Which Chicago area companies offer the best online visibility services?

Which Chicago area companies offer the best online visibility services?

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