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What defines us...



Smart PR Communications was born in 2007 serving mostly technical organizations with complex products and services. This is a market that requires consultants to get up to speed quickly, pay careful attention to detail, and translate features and benefits into terms that decision makers can understand.


Because we initially served as account consultants for several large public relations/communications firms, we could see four areas where we believed we could outdo most of them, including:

  • Mastering analytics and strategically customizing metrics for each client

  • Following through on precision strategy to keep costs down while maximizing results.

  • Adopting communications tools that fit the real world needs of the client's organization.

  • Embracing emerging trends without abandoning classic theory.

These continue to be the areas that define us.


  • Advanced Semrush Certification

  • Member MIT Technology Global Panel

  • Member Intel Marketing Advisory Panel

  • Member Harvard Business Review Advisory Board

  • LinkedIn Marketing Certified

  • MS in Statistics-DePaul

  • Multiple Journalism Awards

  • Close Working Relationships with Top-Tier Hardware and Software Channel Partners


Professional Content Development

  • Webpage Copy

  • Blog Posts

  • Emails

  • Case Studies

  • Data Sheets

  • Articles


  • Market Plans

  • Objective-Based Analytics Plans


  • Proficiency in Procuring Market Development Funds Offered by Channel Partners. 

"Excellence is the unlimited ability to improve the quality of what you have to offer."

 Legendary Basketball Coach Rick Pitino

We still have 2 of the first 3 clients we started with in 2007--that's why.

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