Many people don’t want to deal with analytics, marketers for small businesses in particular. There are a couple reasons for this: 1. They only run metrics when asked--once a quarter or even once a year. This creates a situation where the damage has been done and the campaign is beyond repair. ​2. They don't know what to do when the metrics aren't good. Running metrics regularly is a great idea, unless you don't know how to turn negative metrics around quickly. Knowing how