Content marketing is a great source of B2B leads. You just have to do it right. Here are some of the best ways to generate valuable leads through content marketing—I have sorted these by time-to- create/results—with the ones that take the least time and product the best results first. Blog. A blog, as long as you do it right, is more likely to appear in search results than any other form of content—with the exception of media releases (see below). In order to domina

There are four truly successful ways to generate B2B leads. The first is social media—but probably not in the way you’ve been approaching it. There are two warnings: Warning 1: Don’t expect mere social media presence to be a source of leads. Warning 2: Don’t dismiss social media as a source of leads. Twitter is not effective for generating leads: Use LinkedIn instead LinkedIn consistently ranks the highest among social media platforms for its B2B lead generation value. Resear

The biggest challenge in B2B marketing is generating leads. Want to experience nausea? Okay, Google “how to get B2B leads.” You’ll come up with more dreaming drivel than you could imagine. Many B2B marketers are frustrated and ulcer-prone because they have one of the planet’s most difficult jobs — getting leads in a swirling maelstrom of misinformation, mistakes, and mystery. There’s a lot of bad advice out there. Here is the cold hard fact: No one knows where B2B leads come