How to Choose a Business or Brand Name
Following are some tips (from my own experience) on choosing a name for your new business or product. Generally, the name needs to be:...
Google’s Zero Moment of Truth (ZMOT)
The moment of truth has traditionally meant the moment a buyer has decided to buy. Google refers to the critical period before that when...
How the B2B Buying Cycle Has Changed
Today, most people are nearly all of the way through the buying cycle before they contact sales. Ask any sales rep at any company and...
Differences between B2B and B2C Marketing
First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs,...