Let’s start with the premise that it takes 1-1/2-2 hours to write a blog post. One of the unspoken difficulties with content creation is that is does require expertise. This means that someone especially valuable at a company would need to spend time creating blog posts, webpage copy, etc. This is not spare time that most company experts have and, even if they did, management would not want them wasting their valuable time on blog posts. Consider a computer engineer: very qu

The following is from an excellent article, along with infographics by Avaz Nanji. GetResponse examined nearly 7 billion emails sent by its customers in 2021. Only messages sent by active senders with more than 1,000 contacts were included in the analysis. Surprisingly, rsearchers found emails that include personalized elements in their subject lines actually underperform non-personalized emails, on average. That holds true across multiple metrics, including open rate, clickt

A call to action (CTA) is what you would like your email recipients to do next. The value propositions in your email may be well supported, but without a CTA, those elements may leave readers asking the next step to take. Conversely, a well-written and tailored CTA can increase clickthrough rates 30-35%. Ultimately the benefit of a strong CTA is in increase in leads: A great CTA must be written with purpose. Consider the following factors when drafting a CTA. · What m

The following is based on an excellent blog post and infographic by the Hurree company. In marketing, KPIs (key performance indicators) are measures used to evaluate the performance and progress of campaigns and activities. Creating a successful marketing strategy with effective campaigns is a key to driving more revenue and business growth. All marketing should be measurable and any business that wants to be successful should track and report on KPIs regularly. Even the most

There are three times every year when many colleagues are not available: Late July and early August Winter holidays: The week before Thanksgiving, the weeks before and after Christmas and the week after New Years The weeks before and after Easter If you’re working during these times, you’ve noticed that, without all the meetings and interruptions, you get a lot of work done. But on the other hand, it’s frustrating when the people you collaborate with daily are not available.