According to recent research conducted by Phoenix-based demand generator Televerde what B2B sales leaders want most from their marketing departments are better messaging and more qualified leads. The report was based on a survey of 200 sales leaders who sell B2B products or services; 25% work for companies with an annual revenue of $1B or more. Following is the full run down of how sales says marketing can help their efforts: 1. Better messaging: 43% 2. More qualified leads:

Marketing automation isn’t only a lead generation strategy. It’s a comprehensive digital marketing strategy that includes lead generation. Here’s what you need to know about it. Marketing automation uses software to deliver the most relevant content to the most receptive target audience and better enable them to convert. It can gather intelligence to track user behavior on social media or the website and then gain leads. These leads are then nurtured through targeted messages

You should be giving away free stuff. As lead generation goes, it’s a tested and proven method of gaining leads (if you scroll down to the bottom of any page on this website, you will see the free Smart PR Communications tool). The concept is simple: 1. Create a tool that your target market wants. 2. Give it to them for free. 3. They give you their email address. 4. And then, Voila, you have a lead. A conversion rate of 10-11% is reasonable. This means that even if the traffi