First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs, I’ve learned that B2B2C is not a B2B—it’s a B2C as far as marketing goes. This means if the business sells to other businesses that sell almost exclusively to consumers, it needs to be treated as a B2C for marketing (and other) purposes. An example would be a business that is selling point-of-sale systems to retailers (who are then selling