Here are some really insightful research-based B2B marketing stats from an excellent Growth Strategies 101 article by Emmanuel Soroba Cold calling has a success rate of only 2.5%. (Source) 77% of B2B buyers won’t talk to a salesperson until they have done their own research. (Source) About 20-40% of webinar attendees end up becoming leads. (Source) Lead nurturing can help generate up to 50% more leads at a 33% lower cost. (Source) 66% of people say that email nurturing was th

Google Analytics is an excellent tool for B2Bs, but as with all analytics tools, the results don’t actually speak for themselves. Google Analytics results do require some human analysis. Without taking that additional step, the results can be misleading. Here are a few things to consider. 1. Visitor Volume: The best use of this metric is for long-term trending. I would recommend comparing at least the last 3 months-over the previous period. A. If you see a major visitor drop

First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs, from experience, I’ve learned that B2B2C is not a B2B—it’s a B2C as far as marketing goes. If the business sells to other businesses that sell almost exclusively to consumers, it needs to be treated as a B2C for marketing (and other) purposes. An example would be a business that is selling point-of-sale systems to retailers (who are then s