There is an excellent article in Marketing Profs by Ayaz Nanji on the results of a recent CMO Council survey about how executives rate their marketing teams. Here are a few takeaways: Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, The solution to marketing deficiencies , according to these business leaders, may not be in-house. Respondents said that interim or fractional marketing

One of the keys to long lasting client relationships is selecting clients that are a good fit in the first place. The following qualifiers are a good place to start. Instead of answering yes or no to each, assign each a score of either 4) Strongly Agree, 3) Agree, 2) Neutral/Maybe, 1) Disagree or 0) Strongly Disagree. 1. Is the business a good fit strategically? A. This is a category of opportunity for our firm. B. The relationship can be leveraged into future, additional bus