The following is from an excellent Marketing Profs article by Lenna Garibian that focuses on recent research into the use of social networks, particularly LinkedIn, during the sales process by IT decisions makers (ITDMs). The research was conducted by Forrester Consulting and Research Now and commissioned by LinkedIn. Here are some of the most important findings among the ITDMs polled: · 71% say LinkedIn allows users to identify the credentials of information sources; only 35