Why You May Want to Hire a Marketing Consultant

Companies opt for consultants, rather than additional employees for a number of reasons aside from cost. While it’s true that, by the time you consider wages, benefits, and taxes, consultants are a very cost-effective alternative, there are many other reasons that marketing consultants, in particular, make sense.


1. You need a fresh set of eyes. Most organizations have a culture that is deeply entrenched. While this is generally a good thing, it can lead to myopic decision making. A marketing consultant will bring an exciting perspective.

2. You need a specific skill set. Most small marketing departments lack professional level skills in some areas, but they don’t rise to the level of hiring another employee. Typical areas would be written communications, search engine optimization, market and website analytics, graphic design and web development.

3. You know what you want, but you don’t know how to get there. You may be very clear on the results you want to see, but don’t know all the tools available (or how to use them) in order to achieve your goal. A consultant with expertise in relevant areas is a smart choice.

4. You want to learn. The right marketing consultant will be enthusiastic about teaching your employees how to do what they do.

5. There is a marketing consultant on your radar that you’ve heard great things about. If you know of a marketing consultant with a great reputation and a set of skills you could really use—reach out now.


Finally, on the subject of commitment, while contract terms vary greatly, a consultant will almost always be a safer choice than an additional employee. Ask about contract terms at the beginning of any negotiations

with a potential consultant.

For a no cost discussion of your situation and how we can leverage metrics-based marketing strategy to grow your business call 630-363-8081 or email jeanna@smartprcommunications.com.


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