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What are the Benefits of Long-Tail Search Terms?

March 4, 2018

The difference between common search terms and long-tail search terms is the number of words in the term.  Long-tail terms are usually composed of 3 or more words.  Common search terms account for 30% of all search traffic, while long-tail accounts for 70%.  Following are a couple of examples:

  • Common: HPC Computers

  • Long-Tail: HPC Computers for Research Institutions

  • Common: Intel Processors

  • Long-Tail: Fastest Intel Processors

Looking at these examples, it’s easy to see why more complex terms will have a lower search volume than simple terms. However, it is also easy to see the significantly greater value of long-tail terms.  They tend to be terms that serious shoppers and buyers use to find exactly what they want.

 

So why doesn’t everyone opt for long-tail terms?  Because success requires a serious strategy, complex planning, and a large volume of terms—some experts recommend 150 or more. Users also need a way to get their terms into the first page of search results. This is all possible.  And we should know—it’s what we do every day for our clients!   

 

 

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