Which Chicago area companies offer the best online visibility services?
June 12, 2017
What’s the best way to rank in organic search for high ticket items?
June 16, 2017
What are the Benefits of Long-Tail Search Terms?
March 4, 2018
The difference between common search terms and long-tail search terms is the number of words in the term. Long-tail terms are usually composed of 3 or more words. Common search terms account for 30% of all search traffic, while long-tail accounts for 70%. Following are a couple of examples:
Common: HPC Computers
Long-Tail: HPC Computers for Research Institutions
Common: Intel Processors
Long-Tail: Fastest Intel Processors
Looking at these examples, it’s easy to see why more complex terms will have a lower search volume than simple terms. However, it is also easy to see the significantly greater value of long-tail terms. They tend to be terms that serious shoppers and buyers use to find exactly what they want.
So why doesn’t everyone opt for long-tail terms? Because success requires a serious strategy, complex planning, and a large volume of terms—some experts recommend 150 or more. Users also need a way to get their terms into the first page of search results. This is all possible. And we should know—it’s what we do every day for our clients!