Company and Brand Names for Technology Companies
Every business wants to connect with and appeal to an audience of potential customers. One way to do that is with a memorable...
The Universal Formula for Compelling Subject Lines & Email Messages
Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours...
B2B Brand-Building Essentials
While this is true for low-ticket items, it’s surprisingly true for high ticket items as well---especially if those items are complex....
The Broadening Scope of PR
The following is from an excellent 8/1/19 Public Relations Today post, Why Earned Media is Still Relevant in PR, by Dorothy Crenshaw of...
7/28/19: 5 Ways to Predict a Trend
A trend is the distillation of a novelty---a novelty plus time. You can predict a trend by anticipating what will remain of a novelty in...
Is Earned Media Really More Credible than Advertising? Yes—with Some Caveats.
The following is excerpted from by Julie O'Neil’s, Marianne Eisenmann’s and Maggie Holman’s excellent 7/15/19 blog post: Is Earned Media...