Confirmation bias is one of the most persistent obstacles in sales and marketing. It’s the brain’s shortcut for making sense of a noisy world—favoring information that confirms what we already believe and ignoring anything that challenges it. Convenient? Yes. Accurate? Not always.             As the volume of information continues to explode, confirmation bias only grows stronger. For well-established brands, this can be both a blessing and a curse. On the upside, positive pe

AI tools like ChatGPT have evolved far beyond generating generic text. Two emerging applications stand out: using ChatGPT to replicate...