Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants and Can’t Tell You”. I’ve written on the behavioral economics insights in the podcast and book as they apply to technology companies before, here is a twist on how they apply to even very small businesses. · Do your homework—ask your current customers what information they ultimately needed to make a decision. What pushed them over t