Here are some really insightful research-based B2B marketing stats from an excellent Growth Strategies 101 article by Emmanuel Soroba Cold calling has a success rate of only 2.5%. (Source) 77% of B2B buyers won’t talk to a salesperson until they have done their own research. (Source) About 20-40% of webinar attendees end up becoming leads. (Source) Lead nurturing can help generate up to 50% more leads at a 33% lower cost. (Source) 66% of people say that email nurturing was th

Much of the following is from an excellent TrustRadius B2B Buying Disconnect report—a survey of over 2,000 respondents that shows year-over-year trends in business technology buying and selling. Here are a few highlights of the 2023 report: We are in a self-service economy. Buyers rely on self-serve resources like pricing, free trials, product demos, and customer stories to inform buying decisions. 87% of buyers adjusted their purchase process to ensure they end up with missi

First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs, from experience, I’ve learned that B2B2C is not a B2B—it’s a B2C as far as marketing goes. If the business sells to other businesses that sell almost exclusively to consumers, it needs to be treated as a B2C for marketing (and other) purposes. An example would be a business that is selling point-of-sale systems to retailers (who are then s