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Basic Principles for Working with AI Platforms

  • jeanna55
  • 11 minutes ago
  • 2 min read

Ethan Mollick, a professor of management at Wharton, authored an excellent book for anyone that wants to take advantage of everything AI has to offer in their daily work. The book is called “Co-Intelligence” and I highly recommend it. It is focused on learning to work with AI, rather than have AI do the work for you or dismiss AI altogether as too esoteric or complex. In Part I, Mollick lays out Four Rules for Working with Co-Intelligence. They are as follows:

1. Always Invite AI to the Table: My personal mantra is: Always try using ChatGPT. Sometimes it disappoints, but not often. And I never use it with the expectation that it’s going to do my work for me. The goal is to get off to a running start with whatever I’m doing or to do a better job than I can at the things I’m not great at, i.e. transition paragraphs between sections in a document. Together ChatGPT and I can do a significantly better job at almost anything than either of us could do alone. Consider using AI to help with almost everything you do—and not just non-physical things—for example, ask “What’s the best way to get in a good workout at lunchtime?” or “How can I cut down my morning commute time?” 

2.  Be the Human in the Loop: Among other things, AI still needs your judgement, your context, and your unique knowledge of a situation. Always bear in mind that, unlike humans, AI doesn’t actually know or think anything. AI is just really, really good at predicting.  

3.  Treat AI Like a Person: We tend to think of AI like a machine.  But it is not a machine and, in fact as Mollick points out, it tends to be better at human tasks than technology tasks. It doesn’t process data that well. For example, I have used ChatGPT to review an analytics-based report and highlight what is most important. It didn’t do a great job. Another time I asked it to extract text from a PowerPoint (after several iterations, I gave up). On the other hand, when I asked ChatGPT the best way to learn Python—it recommended a few books, some online courses, and even offered to set up a written curriculum for me—a very humanlike response.

4.  Assume this is the Worst AI You Will Ever Use. I love this one. So many people tried ChatGPT for the first time a year or more ago and dismissed it as wildly misleading or just inaccurate (the term “hallucination” persists). That was true then. It is not true now. But you still need to fact-check anything you are going to use for work.  ChatGPT makes it easy to do this—if you ask, it will provide sources for everything. All you need to do is click on the link and verify the information.

            The bottom line is that ChatGPT is not perfect, but together, ChatGPT and you can almost certainly do a better job at anything you need to do for work.

            For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email jeanna@smartprcommunications.com.

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