

The Benefits of Online Media Release Distribution
The goals of traditional media releases--increasing an organization’s visibility and credibility and announcing news are now equally as...


Lead Generation Strategy for Technical Products and Services
The following is based on an excellent white paper by Trew Marketing: Lead Generation for B2B Technical Audiences. With the shift to...


A Simple Intro to UX Writing
The following is from an excellent blog post by Guy Ligertwood: UX Writing: How to do it like Google with this powerful checklist. Google...


Good PR Tip for Tech Companies: G-AVE: An Excellent Alternative Measurement
For a long time, most PR professionals relied on two measurements: Total Impressions and Advertising Value Equivalent. For a while, it...


Marketing Advice for Small Tech Companies: The Mark of a True Marketing Expert
Assuming that the basics are in place (meaning an excellent product and a target market that wants it), the key to success for any small...


Branding for Small Tech Companies: Smart and Simple---Small Companies Often Get it Right
Big companies spend big money on branding campaigns that often fall apart. But a small company that spends limited marketing dollars on a...


Biz Dev for Tech Companies: The Big Benefits of Doing Just a Little More
It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able...


Writing for Tech Companies—a Few Tips
If you’re like most busy executives, you’ve got a stack of reading material in your office and more online that you plan to get to...


The Top 6 Reasons Tech Companies Fail
Success expert John Maxwell says there are 6 basic reasons that people fail to achieve what they set out to do. These 6 reasons also...


Company and Brand Names for Technology Companies
Every business wants to connect with and appeal to an audience of potential customers. One way to do that is with a memorable...