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Specializing in Analytics-Based
Owned Media
websites, blogs, email...

If your business is like most, you’ve likely seen a significant dip in organic traffic since mid 2022. Google algorithm shifts, changes in search behavior, AI-assisted search, and generative AI platforms have changed the strategy. Owned Media is the way back in.

Owned Media is the Fastest Way to Results

Of the 3 multichannel marketing pillars: Owned Media, Earned Media, and Paid Media, we specialize in developing, optiimizing and leveraging Owned Media—this includes your:

  • Company Website

  • Blog

  • Email Lists

  • Social Platforms, etc.


These channels deliver the most value and are the marketing/sales resources you have the most control over. They also relatively low-cost in terms of money, however they are (by far) the most time-consuming channels in terms of content creation and maintenance.  

And the Foundation for Everything

Owned Media is the bedrock of your digital presence, offering a home base where prospects can learn about your offerings, values, and industry insights and connect with you. 


Key Advantages:

  • Control: You determine the content and layout with messaging that resonates clearly with your target audience.

  • SEO Benefits: High-quality, consistent content can significantly improve your search engine ranking, driving organic traffic to your site.

  • Cost-Effectiveness: Beyond initial set-up and ongoing maintenance, owned media can provide a cost-effective platform for content distribution.

Our Strategy

  • Create high-quality content that educates, entertains, and solves problems for your target audience while at the same time driving relevant traffic to your website..

  • Build a large email list and generate leads with targeted email campaigns.

  • Leverage social media to engage with and educate your audience. 


Data & Analytics

  • We run, review, analyze and interpret data and analytics every week to track your progress and adjust strategy. 



While we are experts in Owned Media, we do include some areas of the other 2 Multichannel Marketing Pillars where it makes sense. 


Earned Media

  • Media Releases/Media Mentions

  • Client-Generated Articles Placed in Relevant Publications

  • Social Mentions

  • Client Reviews


Paid Media

  • LinkedIn Ads

  • Google Ads

  • PPC Advertising

  • Industry Publications

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