top of page

The Power of Case Studies, Part 4 of 4: Writing

Stick with one product/service and one success per case study. Don’t make any unsupported claims. You must prove everything you say. Using the subheads suggested above, include the following information:

About the Client

[if !supportLists]· [endif]What business is the company in?

[if !supportLists]· [endif]Specifically, what does it produce?

[if !supportLists]· [endif]How is it structured?

[if !supportLists]· [endif]Where is it located?

[if !supportLists]· [endif]How long has it been in business?

[if !supportLists]· [endif]How many employees?

[if !supportLists]· [endif]How long has it been a client?

[if !supportLists]· [endif]What’s the current state of that industry?

Their Challenge

[if !supportLists]· [endif]What was the situation like when you arrived?

[if !supportLists]· [endif]What challenges were they facing?

[if !supportLists]· [endif]What effect were those challenges having on their business?

[if !supportLists]· [endif]What solutions had they tried?

[if !supportLists]· [endif]Why didn’t those solutions work?

Our Solution

[if !supportLists]· [endif]How did you successfully address the client’s challenges?

[if !supportLists]· [endif]Why did you suggest this particular solution?

[if !supportLists]· [endif]What were the specifics of the solution?

[if !supportLists]· [endif]What were the features of your offering that benefited the client most?

[if !supportLists]· [endif]Why did your product/service succeed when others failed?

Their Success

[if !supportLists]· [endif]What did the client achieve because of your solution?

[if !supportLists]· [endif]What were the benefits?

[if !supportLists]· [endif]What was the return on investment?

[if !supportLists]· [endif]How did the solution improve operations?

[if !supportLists]· [endif]How does the solution continue to contain costs?

Figure about three pages and somewhere between 1,000 and 1,500 words. Any less and you’re probably skimping on the convincing details: Any more and you’re probably including unnecessary information.

It’s OK to use your client’s industry jargon. It sends the message that you know the industry well. You’ll want to strike a balance between overly technical and overly simple. Your number one goal is accuracy, number two is providing proof, and number three is persuasiveness.

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
bottom of page