It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able to do. You don’t need to work 12-hour days—you only need to do a little more than everyone else. Right now, with the emphasis on impersonal mass marketing strategies, doing a little more has never paid bigger dividends. If you’re not proud of what you’re selling, rework it until you are. Doing a little more requires a lot more strategy and

A trend is the distillation of a novelty---a novelty plus time. You can predict a trend by anticipating what will remain of a novelty in a year. In short, a novelty is the tidal wave and a trend is what’s left on the beach after the tidal wave recedes. Anyone can recognize a trend once the tidal wave has receded; the trick is to predict what will be left on the beach while the tidal wave is still on the horizon. Those who can do this have a significant business advantage. Bu

The following is from an excellent article, along with infographics by Avaz Nanji. GetResponse examined nearly 7 billion emails sent by its customers in 2021. Only messages sent by active senders with more than 1,000 contacts were included in the analysis. Surprisingly, rsearchers found emails that include personalized elements in their subject lines actually underperform non-personalized emails, on average. That holds true across multiple metrics, including open rate, click

Today, most people are nearly all of the way through the buying cycle before they contact sales. Ask any sales rep at any company and they will tell you it’s true. Most companies, however, still think they can personally lead prospects through the buying cycle; this was true 10 years ago, it’s not true now. The job of today’s sales rep is primarily to close the sale. The fact is, prospects have already been persuaded and just need to contact the supplier to finalize the proc

Some people look at leopards and only see fur coats: I’m the one that should be wearing that coat. Continuing along this line, some people look at store clerks and only see cash register operators. Some people look at coworkers and only see competitors. Some people look at customers and prospects and only see money. Actually, it’s not just some people – it’s all of us. To some degree, we all look at the world in terms of how it can serve us. It becomes a problem w

Yes., press releases still do work And this is especially true as AI generated content throws a question mark into all traditional search optimization strategies. Google adds media releases submitted through distribution services such as Cision (not just posted on your website) into Google News, which is where many journalists go to find content. Because so little content is submitted through distribution services anymore, this gives you a huge advantage and will probably

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Think of your website as a brick-and-mortar store (whether it is an ecommerce site or not). You would want to track everything you possibly could about people that are visiting your store—how many visitors per day/week/month; how long they were shopping in the store; what items they were looking at; whether they came back; when they came back; how many times they came back; etc. All of this would inform what immediate and long-term adjustments you made to your strategy and ev

The following is from an excellent article by Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relations. A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Public relations and influencer marketing can put a new tech company on the map. For a more mature technology business, they can help build a competitive advantage. Here’s how any tech company can benefit from the right PR campaig

The psychological phenomenon of confirmation bias has significant implications for marketing and communications, but most people don’t know what it is and---more importantly---how they can get prospects to move past it. Confirmation bias is the tendency to favor information that confirms what you already believe, regardless of whether or not the information is accurate; and ignore alternatives that may be better. You could attribute confirmation bias to mental laziness or mo