How to Choose a Business or Brand Name
Following are some tips (from my own experience) on choosing a name for your new business or product. Generally, the name needs to be:...
Google’s Zero Moment of Truth (ZMOT)
The moment of truth has traditionally meant the moment a buyer has decided to buy. Google refers to the critical period before that when...
How the B2B Buying Cycle Has Changed
Today, most people are nearly all of the way through the buying cycle before they contact sales. Ask any sales rep at any company and...
Differences between B2B and B2C Marketing
First of all, are you really sure you are a B2B? While all businesses that sell to other business rather than consumers are called B2Bs,...
How Tech Companies Can Overcome Confirmation Bias with Smart Branding
You have more leverage in your market than you think. Assuming that the basics are in place, the key to success for any small to...
How Tech Companies Can Get More MDF Money
Always bear in mind that the endgame for MDF (market development funds) is at least lead generation and, depending on the channel...