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Why Website Metrics Matter

Think of your website as a brick-and-mortar store (whether it is an ecommerce site or not). You would want to track everything you possibly could about people that are visiting your store—how many visitors per day/week/month; how long they were shopping in the store; what items they were looking at; whether they came back; when they came back; how many times they came back; etc. All of this would inform what immediate and long-term adjustments you made to your strategy and even your business model. Website metrics are no different, these same metrics have a profound effect on daily business decisions and cumulatively on long-term strategy.  As you read through this list of website metrics benefits, imagine how difficult it would be to make decisions if you did not know any of this.

  1. Performance Tracking: Metrics help marketers track the performance of their websites, showing how well they are attracting, engaging, and converting visitors.

  2. Audience Insights: Understanding who visits the website, their demographics, interests, and behaviors helps tailor marketing messages and strategies to better meet their needs.

  3. Content Effectiveness: Metrics like page views, time on page, and bounce rates indicate how well content resonates with the audience, guiding content creation and optimization.

  4. Conversion Optimization: Conversion metrics, such as form submissions, purchases, or sign-ups, show how effectively the website turns visitors into customers or leads, enabling marketers to identify and address conversion bottlenecks.

  5. Campaign Evaluation: Metrics allow marketers to evaluate the success of different marketing campaigns, identifying which channels, messages, and tactics drive the most traffic and conversions.

  6. SEO Performance: Metrics such as organic traffic, keyword rankings, and backlink profiles help assess and improve the website’s search engine optimization efforts.

  7. User Experience: Analyzing metrics related to user behavior, such as navigation paths and exit rates, helps improve the overall user experience, making the website more user-friendly and effective.

  8. Return on Investment (ROI): By measuring the costs of marketing efforts against the generated traffic, leads, and sales, marketers can calculate the ROI and allocate budgets more effectively.

  9. Competitor Benchmarking: Comparing metrics against industry benchmarks and competitors helps marketers understand their market position and identify areas for improvement.

  10. Decision Making: Data-driven decisions are more likely to be effective. Website metrics provide the data needed to make informed marketing decisions, test hypotheses, and refine strategies.

 

There is just no way to understand the impact of marketing activities, optimize performance, and reach business objectives without metrics

For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email jeanna@smartprcommunications.com.



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