Analyzing Google Analytics
Google Analytics is an excellent tool for B2Bs, but as with all analytics tools, the results don’t actually speak for themselves. Google...
Best way to rank in organic search for high-end products
Research show that relatively inexpensive consumer and business products (under $500) achieve better results in terms of sales with...
Long-Tail Search Campaign is an Integral Part of All Marketing Strategies
The likelihood that a key term or phrase will drive a conversion increases with its relevance… not its volume One of the best ways for...
Long Tail Search Terms: A Method for Finding Relevant Ones
The long-tail (3+ words) search space is where 70% of search queries occur. If you don’t believe it, ask yourself how many words are in...
Gearing Long Tail Search Terms Toward Purchase Intent
One of the most important considerations for choosing key terms is knowing the search patterns of the audience you are trying to reach....
Why Long Tail Search Terms are Important
A long-tail key term is generally any searchable term with more than 2 words. So the difference between short-tail terms (nearly all...
Building a Quality Brand
Everything that leaves your business should be beautiful in some way. The definition of beautiful is roughly this: possessing qualities...
New Client Questionnaire: Getting Off to a Good Start
When we get a new marketing/communications client, we want to get off to a roaring start. So we set aside an entire day to spend at the...
The Basic Marketing Assets Most Small B2Bs Need
If you haven’t engaged in much (or any) marketing before and want to get started, things will go much more smoothly if you have the...
Successful SEO is More Art than Science
There are really great tools for help with search optimization—for websites in particular. Because of this, many people have been led to...
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