Brand-Building Checklist for Technology Companies
Is your company well branded? Go through the following list to find out. My brand aligns with my short and long-term business goals....
Search Engine Optimization—Questions You Should Be Asking Potential Providers
Search engine optimization, done correctly is more art than science. And like all creative endeavors, there is a range of talent. For...
Marketing for Technology Companies: How to Maximize Market Development Funds
Market Development Funds (MDF) can be a goldmine for technology companies. However, there is a strategy. Not all channel partners are...
The Best AI Content Tool You Probably Aren’t Using
AI content generation tools like ChatGPT are great for some things, like creating outlines and getting past writer’s block, but they have...
Why Even Small Businesses Need Marketing Consultants
You run a small business. Smart PR Communications is a small business too—so we get it. You are very careful with resources. And, add to...
Why Small Businesses Should Focus on LinkedIn for Marketing
First of all, it’s one of the top four tools we use for our own small business marketing clients and, in many ways, it is the most...
Marketing for Small Businesses and Behavioral Economics
Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants...
Marketing Advice for Small Businesses: Should you go all in on AI?
AI is evolving at a rapid pace—so any advice will probably be outdated by tomorrow. Better to take a hard look at AI itself in terms of...
Small B2Bs Should Master a Few Marketing Tools
Organizations that are using new and new-ish marketing tools effectively have mastered them. If you’re like every other small B2B trying...
The #1 Impediment to Getting Your Business off the Ground
The issue every small business faces is this: How to get Google's attention. in order to drive website traffic and ultimately sales...
