Automated email clicks occur when bots, not human users, open emails and click on links. These bots, designed to ensure email security...

Think of your website as a brick-and-mortar store (whether it is an ecommerce site or not). You would want to track everything you...

For many people that work in marketing, the job is stressful, unrewarding, and tenuous. It doesn’t have to be this way. Marketers can...

There’s the adage that good marketing can sell a bad product one time, but not twice. In fact, if there is an issue with the product,...

If your technology company is like most, you are getting a decent amount of website traffic and engagement stats are above average. You...

From a sales perspective, website traffic can be categorized into four main types based on the intent of visitors: informational,...

The basic premise of marketing metrics is that marketing produces metrics and metrics guide marketing. Without data, it’s impossible to...

Is your company well branded?  Go through the following list to find out. My brand aligns with my short and long-term business goals....

Search engine optimization, done correctly is more art than science. And like all creative endeavors, there is a range of talent.  For...

Market Development Funds (MDF) can be a goldmine for technology companies. However, there is a strategy. Not all channel partners are...