A Smarter Marketing Plan for Very Small Businesses
You may be thinking your business is too small to need a marketing plan. However, ALL businesses that have any kind of marketing going...
Create a Strong Marketing Foundation
Much of what is in this post is info from Smart PR Communications' new Marketing Kick-Start webpage. The idea is to solve a marketing...
Best Way to Follow up on Email: Marketing for Very Small Businesses
In most cases, for B2Bs, the number of email click thrus compared to the number of sends is relatively small--generally 3-5%, 8-10% for a...
Marketing Essentials for Very Small Businesses
The first thing I do when I sit down with a new client is spend several hours going through a very detailed marketing status survey. ...
Weekly Marketing Meetings: Essential for Very Small Businesses
Regular (preferably weekly)marketing meetings are one of the keys to marketing success. This is especially true for very small businesses...
Analytics: The Importance for Very Small Businesses
Many people don’t want to deal with analytics, marketers for very small businesses in particular. There are a couple reasons for this: 1....