Full-Service Analytics-Based Marketing for Tech Companies

Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants...

AI is evolving at a rapid pace—so any advice will probably be outdated by tomorrow. Better to take a hard look at AI itself in terms of...

Organizations that are using new and new-ish marketing tools effectively have mastered them.  If you’re like every other small B2B trying...

The issue every small business faces is this: How to get Google's attention. in order to drive website traffic and ultimately sales...

Marketers for all businesses, especially those for very small businesses without a lot of resources, often use automated tools to choose...

You may be thinking your business is too small to need a marketing plan. However, ALL businesses that have any kind of marketing going...

Much of what is in this post is info from Smart PR Communications' new Marketing Kick-Start webpage. The idea is to solve a marketing...

In most cases, for B2Bs, the number of email click thrus compared to the number of sends is relatively small--generally 3-5%, 8-10% for a...

The first thing I do when I sit down with a new client is spend several hours going through a very detailed marketing status survey. ...

Regular (preferably weekly)marketing meetings are one of the keys to marketing success. This is especially true for very small businesses...