Four Myths about Marketing for Tech Companies
MYTH 1: Hiring a marketing consultant is a waste of money for most startups. An experienced marketing consultant will generate interest...
4 Obvious Indicators of a Quality Organization
Most companies are giving their employees this Friday and Monday off because Christmas Eve and Christmas fall on the weekend. Guess what...
Predicting a Technology Trend: 5 Expert Tips
Since we serve the technology industry, the ability to predict trends and differentiate between a thing and a trend with some accuracy is...
How to avoid risk without ignoring opportunity
Determining what is a real opportunity versus a speculative risk is a challenge. Over time, this becomes intuitive. In the meantime,...
What if you can’t afford marketing?
Although we specialize in working with smaller companies, there are some companies that are so small and on such a tight budget that they...
The Buyer’s Journey—Not Quite as Linear as We Thought
Gartner created a PowerPoint slide to illustrate just how complex the actual buyer’s journey is (see below). The main points being: 1. ...