You run a small business.  Smart PR Communications is a small business too—so we get it. You are very careful with resources. And, add to...

First of all, it’s one of the top four tools we use for our own small business marketing clients and, in many ways, it is the most...

Over a year ago, I discovered Melina Palmer, host of “The Brainy Business” podcast and author of a book called “What Your Customer Wants...

AI is evolving at a rapid pace—so any advice will probably be outdated by tomorrow. Better to take a hard look at AI itself in terms of...

Organizations that are using new and new-ish marketing tools effectively have mastered them.  If you’re like every other small B2B trying...

The issue every small business faces is this: How to get Google's attention. in order to drive website traffic and ultimately sales...

Marketers for all businesses, especially those for very small businesses without a lot of resources, often use automated tools to choose...

You may be thinking your business is too small to need a marketing plan. However, ALL businesses that have any kind of marketing going...

Much of what is in this post is info from Smart PR Communications' new Marketing Kick-Start webpage. The idea is to solve a marketing...

In most cases, for B2Bs, the number of email click thrus compared to the number of sends is relatively small--generally 3-5%, 8-10% for a...