The following is from an excellent blog post by Guy Ligertwood: UX Writing: How to do it like Google with this powerful checklist. Google...

For a long time, most PR professionals relied on two measurements: Total Impressions and Advertising Value Equivalent. For a while, it...

Assuming that the basics are in place (meaning an excellent product and a target market that wants it), the key to success for any small...

Big companies spend big money on branding campaigns that often fall apart. But a small company that spends limited marketing dollars on a...

It’s axiomatic that if you want to get ahead—no matter what field you’re in---you have to do more than everyone else is willing or able...

If you’re like most busy executives, you’ve got a stack of reading material in your office and more online that you plan to get to...

Success expert John Maxwell says there are 6 basic reasons that people fail to achieve what they set out to do. These 6 reasons also...

Every business wants to connect with and appeal to an audience of potential customers. One way to do that is with a memorable...

Multiple studies have shown that the subject line is the most important factor in driving digital marketing results. You can spend hours...

While this is true for low-ticket items, it’s surprisingly true for high ticket items as well---especially if those items are complex....