Communication is key to maintaining good relationships with clients
Much of the following is from an excellent article by Patrick Delehanty, Marketing Manager, Marcel Digital—with some of my own input For...
Marketing Tip #1 for Small Technology Companies: Level the Playing Field with these 5 Tips for Negot
It makes sense, right? The person that makes the first offer loses? Not always. In fact, the opposite can be true. Negotiation...
How to Master Marketing and Everything Else
I've been giving some thought lately to what separates true marketing masters (and there are very few) from everyone else. I've come to...
5 Things that Make Cold Calling Easier
Following are a few tips for making cold-calling less stressful (in order of effectiveness). 1. Commit to an amount of time, not a...
Is there a magic marketing bullet? No, just a set of effective BBs.
One of the secrets to a successful marketing consultancy is the ability and willingness to pivot on an almost daily basis. This means...
What the sales team wants marketing to do for them
According to recent research conducted by Phoenix-based demand generator Televerde what B2B sales leaders want most from their marketing...
So what is real value of SEO for small tech companies?
The following post and attached graphic are from a 9/13/17 Marketing Profs blog post by Laura Forer titled 13 Statistics That Prove the...
What makes a compelling email for a technology company?
So you have a small technology company and need to make personal connections in order to bring in new business. You are probably using...
What are effective digital marketing trends for small tech companies?
The attached infographic, created by Bubblegum Search, is from a Sept. 1. Marketing Profs post. You probably won’t be able to read it,...
5 Signs that Your Tech Company Needs to Do Something about Marketing
More wisdom from my HBR marketing mentor-5 signs that your organization’s marketing needs some work: Declining sales. No need to...
