From a sales perspective, website traffic can be categorized into four main types based on the intent of visitors: informational, navigational, commercial, and transactional. If you want to drive sales, it’s best to focus on the last 2. I’ll touch on the first 2 types and go into depth on the others here. 1. Informational Traffic: This consists of visitors seeking information or answers to specific questions. These users typically look for content that provides knowledge,

Industries are considered fragmented when there is no clear leader – no one dominant company with the power to influence the industry. If you’re in a fragmented industry, this is good news in one regard – smaller companies don’t have to worry about being crushed by large competitors. The downside is that, without a smart strategy, opportunities for growth are extremely limited. Fragmented industries are easy to spot, in addition to having no obvious leader, the industry is r

The following is a condensed version of Tom Serani’s excellent article on leveraging the full power of your partner network for marketing—benefits all around for you, your partners and your customers. One of the easiest ways to scale your business—and earn more revenue with less effort —is to work with your existing channel partners. The benefits of partner marketing include: Broader reach and wider networks Building brand trust and credibility through a trusted and well-kno

A thought leader is essentially a trusted resource - and in an information economy - a trusted resource is extremely valuable. A thought leader can be an individual or a company with a thorough mastery of its business, its customers and the dynamics of the broader operating environment. The bottom line is that a thought leader has an enormous industry edge. It doesn’t matter what industry you’re in – whether yours is a Fortune 1000 company or a bakery in a small t

The basic premise of marketing metrics is that marketing produces metrics and metrics guide marketing. Without data, it’s impossible to make informed decisions, set goals, understand how well tactics are working, etc. However, metrics are only helpful if they meet 3 criteria: They are meaningful: Do they matter to the business? They are accurate: Are they being accurately tracked and reported? They are relevant: Do they align with objectives? You can actually have too many

Sam Altman, CEO of OpenAI, the parent company of ChatGPT published a blog post this week with his personal tips for being productive and...

Most small businesses (and even some large ones) realize they need to boost their marketing efforts, but don’t know what will actually...

Here are some really insightful research-based B2B marketing stats from an excellent Growth Strategies 101 article by Emmanuel Soroba Cold calling has a success rate of only 2.5%. (Source) 77% of B2B buyers won’t talk to a salesperson until they have done their own research. (Source) About 20-40% of webinar attendees end up becoming leads. (Source) Lead nurturing can help generate up to 50% more leads at a 33% lower cost. (Source) 66% of people say that email nurturing was th

Much of the following is from an excellent TrustRadius B2B Buying Disconnect report—a survey of over 2,000 respondents that shows year-over-year trends in business technology buying and selling. Here are a few highlights of the 2023 report: We are in a self-service economy. Buyers rely on self-serve resources like pricing, free trials, product demos, and customer stories to inform buying decisions. 87% of buyers adjusted their purchase process to ensure they end up with missi