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Create a Strong Marketing Foundation

Much of what is in this post is info from Smart PR Communications' new Marketing Kick-Start webpage. The

idea is to solve a marketing dilemma that most small businesses--especially very small businesses face: How to turn a mostly ineffective, informal inhouse marketing program into something cohesive that will consistently deliver results. There is, of course, no shortage of consultants that offer these services. The difference here is that this program is designed to teach the client's existing inhouse talent and hand the program off.

It's a an excellent way for ineffective, hit-or-miss, marketing efforts to get out of limbo without making a significant, long-term investment and without perpetual dependence on a consultant.

While we offer an affordable, comprehensive Core Marketing Solution, it's not right for everyone. For any company that has talent that's eager to learn, we are eager to teach.

Following is a list of marketing assets, all businesses need for success, that you will have in place at the end of 3 months:

  • A brand/message guide

  • A website with a competitive domain authority

  • Website pages with search-friendly metatags

  • An email account

  • An email list with at least 2,000 contacts

  • A blog with at least 6 posts

  • LinkedIn and Facebook pages with at least 1,000 followers each

  • A media database

  • A high-quality logo

  • A collection of high-quality photos

  • Google Analytics

  • Basic templates

  • A media database

  • A marketing maintenance plan and the expertise to implement it

As With All Clients, We Also​

  • Complete a New Client Questionnaire w/client

  • Review and assess current materials, including photos

  • Conduct a competitor analysis

  • Have a standing weekly meeting

​For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email Find out more about our Core Marketing Solution for Very Small Businesses.


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